Your customers are spending more time than ever online researching vehicles before even stepping foot in your showroom. As the centerpiece of your entire digital marketing strategy, your dealership’s website should create a seamless experience that maximizes customer engagement and showcases your unique dealership brand. Designing an online experience for your customers will help you collect more leads and ultimately sell more vehicles.


Websites from Dealer Digital Direct create a seamless experience for your customer that showcases your online showroom. Built on a responsive platform that delivers a seamless experience on any device with SEO at every level, your website can be personalized to differentiate your dealership while remaining Lincoln Ad Covenant Compliant.

With two website options to choose from, websites from D3 offers Lincoln Dealers a leading, mobile-first platform that fits the distinct needs of your dealership.

  • D3 Premium Website delivers multiple personalization options, Ford integrations, 4 call tracking numbers, white-glove support from a Dedicated Client Manager and more!
  • D3 Base Website allows you to self-manage content personalization areas, Ford integrations, 2 call tracking numbers and access to a support hotline.

Click here to view a detailed, side-by-side comparison.

Features & Benefits

Mobile First Responsive Platform

Convert mobile users into Internet leads with a responsive website platform that is developed for both mobile and desktop SEO. Your mobile visitors will get the same dynamic experience as desktop users.

Customer Engagement

Engage your customers personally right on your website by adding live chat, connect with them via a social media widget and spread positive reviews online with an online reputation widget.

Content & Branding Personalization

Control your content and showcase your dealership’s unique brand by fine-tuning and personalizing your website while still reinforcing the brand.

White Glove Service

Work with a dedicated Client Manager that will help you create the best online website for your dealership.

Comprehensive SEO

Built for SEO at every level, your website is optimized from the pages to the platform so you’ll always show up in your customer’s search results.

Integration with Lincoln

Enhance your website with integrations that share the information your customers are looking for such as Build & Price, national and regional campaigns, Lincoln Credit and more.

Other Features Not to Miss:

  • A/B Testing, Real-time Optimization and Vanity URLs
  • Dynamic Specials Integration
  • Responsive content management system
  • Analytics and Reporting